The girls and I have sent Cheer to our Military families with the help of Cheerios!
Cheerios® has partnered with the USO to help families like us send thanks to military families through a campaign using “Cheer” postcards.
The found are on the front of specially marked boxes of Cheerios. The holidays are a great time for us to step back and really think about these families and show them support.
This supports them in 2 ways!
- People can send Cheer postcards to military families to offer personal messages of thanks, encouragement and support. It’s a small gesture that will mean a lot to military families.
- For each postcard received, Cheerios will make a donation of $1 to the USO, up to a total maximum donation of $250,000.
It’s a simple gesture that can make a big impact!
All you have to do is look for the specially marked boxes of Cheerios cereal that will be available at grocery stores across the country through the end of November, 2011. I suggest you pick up a few boxes while gathering your Thanksgiving dinner groceries. This would be a great activity to do with your family on Thanksgiving! The boxes with the postcards are only on shelves til the end of November, but you’ll have a year to mail in the postcards if needed!
- Cut out the postcard found on the front of the box. The card has dotted cut-out lines around the “Cheer” in the Cheerios logo.
- Write a personal greeting on the backside of the postcard – a note of thanks, personal words of good cheer, a message of support.
- Add postage and drop the card in the mail. Postcards are pre-addressed to the USO, and the USO will distribute the Cheer postcards to military families.
Even Emma was able to do this and she is only 5! I wrote down her words on a sheet of paper for her to copy onto the postcards.
It was an opportunity to talk to the girls on their level of understanding about the families our postcards would be going to. No reason to get into some conversation that was over their head.
Donation Details
Cheerios will donate $1 to the USO for each Cheer postcard from specially marked packages received by November 30, 2012. As part of the Cheer Program, Cheerios has already donated $150,000 to the USO, and will donate up to an additional $100,000 based upon the number of postcards received. So, personal participation plays a big role in helping the program reach its goal.
Why The Program Was Created
There are more than 1.4 million active duty members in the U.S. military, and they are supported by more than 3.6 million family members. More than 70 percent of married active duty service members have children. When troops are called on for active duty and when they are deployed, their family members called on to serve as well. Family members typically work double duty on the home front while supporting their loved ones who are away.
Cheerios created Cheer as a way for consumers to offer a personal show of support and encouragement to family members who work so hard while their family members serve our country. The program also raises funds to help the USO provide programs that entertain and boost the morale of our troops and their families.
I wrote this review while participating in a campaign by Mom Central Consulting on behalf of Cheerios and received product samples to facilitate my review and a promotional item to thank me for taking the time to post.
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I love when brands do campaigns like these!
~Jody
This is so awesome that cheerios do this.
That is really cool of them…I am going to the store tonight and I just added Cheerios to my list! Thanks Brandy for sharing this!
You are the best! Thanks so much for doing this! I need to pick up a box of Cheerios, too!
What a great campaign!