If you read my blog often, then you know all about my daughter Morgan and her community service projects. Her passion for this keeps me on the look out for other ways that she can make a difference locally. A recent eye catcher is the Pepsi Refresh Project.
Pepsi will be giving away more than $20 million dollars to fund projects. This is for projects that are big, as well as projects that are small…say on a kids level. Basically, any project that help make communities better. Pepsi blew me away by not choosing to advertise at the Superbowl this year. This money will now go to better, more important causes!
Pepsi wants to hear what needs they can help fulfill for you and your community. From parks to libraries and more…what needs done in your community? You will have the opportunity each month to submit a project in one of six categories:
- arts & culture
- food & shelter
- the planet
At the end of each month Pepsi will post the top submissions on their website and let the public vote on who should win grants. These grants range from $5,000 to $250,000 (totaling up to $1.3 million dollars!)!!
If you and your family have an idea for an improvement that needs to be made to your community… submit it for consideration for the March round of grants. You can do this beginning today, February 1st, 2010! Be sure to visit RefreshEverything.com and vote for your favorite submissions for February’s grants. Pepsi is pretty awesome for doing this!
Interview with Lauren Hobart, Mom and CMO of Sparking Brands at Pepsi.
Why is Pepsi Refresh Unique?
The program is unique because it puts the power in the hands of the consumer. Individuals submit their ideas and then the nation votes on the idea that moves them the most. This is done in a very ground up way. Essentially, we’ve democratized the process.
What are some exciting ideas you hope to see submitted through the PRP this year?
We’re excited to see the range of ideas that are submitted through the program. There are six different categories, and we want ideas across all of them. So far we’ve seen a fantastic response to the program. Within the first week we received over 1000 ideas, which came from every state and every age group.
As a Mom what types of lessons do you hope children learn by getting involved in community projects?
Parents want to instill good values in their children and encourage them to act on their ideas and beliefs. As a Mom myself, I’ve shared this program with other moms in my community and have found that it sparks a cord with everyone. I’ve also seen my own children get very excited about it. I think it just feels right to them.
What is your advice for moms that have ideas about refreshing their communities? What level of grant is idea? How should they craft their submissions?
First figure out the size and scope of the idea. Most individuals should opt for the $5000 grant, but it really depends on the idea and who you’ll be working with to bring it to action. People should also remember that winning comes with the responsibility to bringing you idea to life. If you need inspiration, there are example ideas on the Pepsi Refresh website to help get you started as well as a toolkit that guides you through the application process.
Who are the ideal grant applicants?
There isn’t really an ideal applicant. Anyone over 13 and a US resident can submit an application for the program. That said, people who are tapped into many different networks and able to promote and share their ideas once submitted may have the best chance of success.
Who should be involved in the submission process? If my child has an idea, should she submit it, or should I, or should her teacher help?
Young children, particularly those under 13 years old, should work with parents or teacher. Pepsi Refresh offers an amazing opportunity for a teaching moment with parents since you can get your kids to think about what impact they can have how they can make a difference. The program can get them engaged, thinking and talking about their impact on the world in a whole new way.
You can connect with the Pepsi Refresh program via twitter (@Pepsi), facebook ( http://www.facebook.com/refresheverything,) or at www.RefreshEverything.com.
I wrote this review while participating in a blog campaign by Mom Central on behalf of Pepsi Refresh. Mom Central sent me a gift card to thank me for taking the time to participate.