Running a successful business requires keeping customers happy. If the customers are not happy, then you can pretty much give up on the idea of your business being successful.
The best business advertisement is word of mouth. It is so much more valuable than any other sort of advertisement. You want your customers talking about you in a positive way. Keeping customers happy pretty much guarantees that your business will grow.
One way of making sure you keep your customers happy is by using customer success software.
As a customer, I think the one thing I pay attention to most is communication. If someone or a business can not keep up good communication with me, I will go elsewhere. I truly believe this is one of the highest things on the list.
So what do you think is the desired outcome for the majority of your customers? For my photography business, I would think that the desired is an enjoyable photo session that captured the true personalities of the subjects I am photographing.
I do not worry about perfect fake posed photos. My customers do not come to me for fake, they come to me for the “REAL” in their life. Photos that capture reality, emotion, perfect imperfections, etc.
Another thing I do for my repeat clients is trying to keep their prices around the same. As my business costs rise, it is hurting me a bit. I really need to raise my prices, but at the same time, I am worried about the impact on these long-time clients of mine.
I love it when my clients give me feedback. Sometimes I hear something that I really do not want to hear, but negative feedback helps us grow as well. We can listen to the negative feedback and evaluate whether we see the same thing when we come at it from the customer’s point of view. To be fair, sometimes the customer’s point of view isn’t in line with our business and those things we just have to toss aside and move on.
Business software can really help you in many types of businesses. I’m still looking into different types of business software to help us grow our woodworking business. I have a lot to learn because it isn’t the same as photography. With photography, I can share a cute moment captured and people will share it. With other businesses, there is a bit more work involved in getting it to grow.
What type of business do you run? Is there a software that you could not imagine living without? I would love to hear about it! Or if you haven’t found the tools you need, what are you looking for? What would be something important to add?
Do you use newsletters? Funnels? Do you have automated systems in place to help your customers? I have to be honest and say that I have a website for my photography, but I haven’t really touched it. It seems that most of my business comes from social media. I bet I’m missing out on a lot and should probably bite the bullet and get some systems in place.