It seems that in this digital age a lot of people are skipping out on business cards. I think this is a bad move and that even with everything going digital, business cards are still important to your business.
Business Cards serve as great reminders. When I am out at an event, people will hand me their cards – which I immediately put in my purse or pocket. Then since I am absent minded, I forget. I forget the person’s name, what they do and why I should know them. Until of course I get home and see that card and trigger it all, especially if that card features their photo.
Business Cards are great conversation starters. When you hand someone a card that looks great and holds all of your information, the person you are talking about may instantly learn something new about you. For instance, my cards are double sided. One side is branded with my blog, the other side is branded with my design business. So if that person only knew me by my blog, well now they know that I offer a service that is useful to them and they want to know about it.
If it is a unique looking card, people are more likely to keep it. So make sure you do not go for a Plain Jane card. Really make it stand out! Make it interesting and continue to stand out long after your meeting with that person is over.
Loud places! I spend a lot of time in loud places, especially when I am shooting live music. It is much easier to hand a business card to someone that is inquiring about my photos and the work I do.
Inclusions! Always include your cards in packages and orders. This way that person is likely to pass your cards on to friends and family.
If you don’t have business cards, I do hope this shows you why you should have them.
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