This contest has ended.  The winner is comment #34!

The United States Olympic Committee and Ad Council Launched an Anti-Steroid Campaign with Support of Olympic Team Sponsor Johnson & Johnson.  The multi-year public awareness campaign is focused on teen steroid use.  With the support of Johnson & Johnson the campaign will be funded for at least three years.

I think most people know that Johnson & Johnson has long been involved in health awareness and education initiatives worldwide.

Why the Asterisk?

“Being caught with steroids comes with absolute penalties. You’re off the team. Your scholarship is gone. Your hopes of going pro are possibly out the window,” Gary Scheiner, Executive Creative Director, TBWA\Chiat\Day. “Our creative solution was to make teens understand that of all the outcomes of steroid use, fakeness is also considerably damaging. To illustrate this, we took a well-known icon already used in the world of sport, and turned it into our scarlet letter. The Asterisk.”

You can visit the official Web site for the campaign clicking here. You can also visit the facebook page by clicking here.

The Giveaway!

One lucky Not So Average Mama reader will receive a USA Olympics Beijing 2008 picture book.  This is a cool book that highlights the success of the American athletes during the last Olympic games.

Main Entry:  Please visit the Don’t be an Asterisk website.  Come back here and tell me something you learned over there.

Bonus Entries:  You must complete the main entry before any of the bonus entries.

• Follow me on twitter!
• Tweet about this giveaway by clicking the little twitter icon under this post and add @stitchblade to the tweet.  Leave the url to your tweet status in the comments below.  You can do this once daily!
• Subscribe to my Enews and Updates located at the top of the sidebar over yonder.
• Grab my button(down at the bottom of that there sidebar) and add it to your site.  Leave me a link in the comments letting me know where I can find it.

This giveaway will end March 12th, 2010!

I received no compensation for this post, I posted it purely for my readers benefit and because it is a good cause.