The marketing and sale of cleansers, moisturizers, cosmeceuticals, and cosmetics is a multibillion-dollar industry. How do you navigate through the maze of products and promises? Which combination of treatment options, potions and lotions is the real deal?

In an effort to separate fact from fiction, Board-Certified Dermatologist Dr. Paul Friedman, has co-authored the book “Beautiful Skin Revealed: The Ultimate Guide to Better Skin.” This comprehensive book offers an expert’s insider view on common skin conditions and treatments that really work, in addition to offering tips on how to maximize the time with your dermatologist. According to Dr. Friedman, “The book is grounded in science and explains why conditions occur. Using before and after photos and real patient testimonials, “Beautiful Skin Revealed” shows readers the incredible results made possible through the latest treatment options.” Below, Dr. Friedman offers a sneak-peek from his book, available for purchase at www.amazon.com and www.barnesandnoble.com

The book contains 12 chapters including sections on: Complexion, Acne, Wrinkles, Flusing, Birthmarks, Eyes, Leg Veins, Skin Cancer, Scars and Stretch Marks, General Dermatology, Products, and finally Choosing a doctor.

Acne – Not Just an Issue for Teens

Blame it on stress, the environment, or hormones – the truth is that acne is not limited to teenagers. “It may surprise you to learn that one in five adults between the ages of 25 and 44 experiences acne. In fact, some find their acne is worse in adulthood than it was during puberty,” says Dr. Friedman. In his book, Dr. Friedman offers solutions for current acne breakouts as well as for scars caused by past acne blemishes.

• Lasers. “In the past five years lasers have been found in multiple studies to reduce not only acne lesions but also improve acne scars.” When considering laser treatment, Dr. Friedman suggests reviewing all of the options available to become an informed participant in the initial consultation with your dermatologist. “A great option for patients experiencing both acne lesions and acne scarring is the 1450-nm diode laser by Candela®.”

Rosacea: Red All Over

“Notable flushing, diffuse redness, and visible facial blood vessels may point to one of the most under diagnosed, yet prevalent and frustrating skin conditions affecting adults. It is called rosacea,” Dr. Friedman explains. He notes that although the exact cause of rosacea is unknown, there are several treatment options available.

• “Pulsed-Dye Laser Treatments target broken blood vessels and background redness. Redness caused by rosacea responds very well to a series of laser treatments. Since rosacea is a chronic condition, periodic maintenance treatments are required after the initial series.”

Leg Veins: Reveal Simply Beautiful Legs

Summertime clothing can draw attention to the legs. Visible veins on the legs are a common concern affecting 80% of women in the United States. Spider veins can become more prominent as we age and with jobs requiring prolonged standing.

• “Sclerotherapy, which is best for the treatment of spider veins and reticular veins, can be combined with the long-pulsed 1064-nm Nd:YAG laser. Patients who want to improve the appearance of their legs need to have the treatment about three to six months ahead of shorts and swimsuit season,” according to Dr. Friedman.

Injections for Wrinkles without the Pain

“Today’s experienced physicians can help patients achieve varying degrees of improvement,” Dr. Friedman notes. “The best doctors will insist on creating a natural look.”

• Hyaluronic acid fillers mixed w/lidocaine are one of the most exciting new developments Dr. Friedman offers his patients. “Now, injections for fine lines and deeper wrinkles are given in combination with lidocaine, a numbing agent typically used at the dentist’s office. The result is less discomfort from the injection process.”

Notable Breakthroughs: Fraxel re:store DUAL Laser for Actinic Keratosis

Actinic Keratosis, or AKs, are common precancerous lesions caused by sun exposure, affecting between 11% and 26% of people in the U.S. over the age of 40. According to Dr. Friedman, “The Fraxel re:store DUAL Laser is a potential option to replace traditional treatments for AKs such as freezing through liquid nitrogen. This high tech laser allows for a larger area of the skin to be treated at each visit. Patients have also been pleased with the added benefits they notice, such as improvement of their skin texture and pigmentation.”

Dr. Friedman notes, “Good skin requires maintenance. With the help of a daily sunblock, a good moisturizer, and a topical retinoid, healthy skin has an even surface that glows. Cosmeceuticals and cosmetics can enhance the foundation achieved with a solid skincare regimen and dermatologic procedures.”

The Giveaway!

One Not So Average Mama reader will win one copy of the coffee table book “Beautiful Skin Revealed.”! Valued at $59.95!

Main Entry:  In a comment below, tell me what your biggest beauty problem is?  For me it is huge dark circles under my eyes that NEVER go away!

Bonus Entries:  You must complete the main entry before doing any of the bonus entries. Leave a separate comment for each entry.

• Become a fan of Paul M. Friedman, M.D. – Beautiful Skin Revealed on Facebook.  (3 entries, post 3 comments for this)
• Follow me on Twitter @stitchblade
• Follow Paul M. Friedman on Twitter @paulfriedmanmd
  
• Tweet about this giveaway:  “@stitchblade @paulfriedmanmd Beautiful Skin Revealed Giveaway! http://bit.ly/hkTswb #Giveaway #Win” Leave a comment with the tweet status URL, you may do this up to 3 times per day but please space them out! I see people just tweeting one after another, don’t do that.  Be sure to leave a comment for each tweet.
  
• Become a fan of Not So Average Mama on Facebook. (3 entries, post 3 comments for this)
  
• Become a fan of My Frugal Home on Facebook.
  
• Post about this giveaway on Facebook, please leave a comment with the URL to where you posted.(Daily Entry! Post it to your facebook everyday and earn an entry each time.  Be sure to post a comment with the URL each time.)
• Follow me on Facebook Networked blogs located in my sidebar. (3 entries, post 3 comments for this)

This Giveaway will end on April 19th, 2011.

No compensation was received for this post.  All content was provided by KMR Communications, Inc.

About Paul M. Friedman, M.D.

Paul M. Friedman, M.D. is board-certified by the American Board of Dermatology, specializing in dermatologic laser surgery and Mohs micrographic surgery. He completed his residency in dermatology at the New York School of Medicine, one of the nation’s top dermatology residency programs.

Dr. Friedman is the director of the DermSurgery Laser Center in Houston, Texas and also practices at the Laser & Skin Surgery Center of New York in Manhattan. He is a Clinical Assistant Professor at the University of Texas Medical School, Department of Dermatology, and a Clinical Assistant Professor of Dermatology at Weill Cornell Medical College. Dr. Friedman is on staff at Texas Children’s Hospital and Memorial-Hermann Hospital in Houston. For more information, please visit www.friedmanmd.com

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